INFORMATIONALMar 04, 2024How Does Essential Air Service Benefit Small and Isolated Communities?The Essential Air Service program was implemented to guarantee that small communities served by certified air carriers before airline deregulation maintained a minimal level of scheduled air service.Read More →
INFORMATIONALFeb 28, 2024E-Kerosene: The Fuel Disrupting Sustainable AviationThis month, the University of California, Riverside (UC Riverside) released a bold strategy to promote and achieve carbon-neutral air travel. One of the professors at the university, Mihri Ozkan, released her findings in a paper published by iScience, in which she explains that e-kerosene could be a sustainable alternative to traditional aircraft fuels.Read More →
INFORMATIONALFeb 26, 2024Air Canada's Chatbot Mishap: How Will AI Affect the Passenger Experience on Flights?Air Canada was forced to reimburse a customer after their artificial intelligence chatbot misinformed the consumer. This is an early example of how the use of AI can solve many problems facing the airliner, but can also create new ones. Read More →
INFORMATIONALFeb 22, 2024Russian Entrepreneur Transforms Retired Boeing 737 Into Luxury VillaA Russian entrepreneur, Felix Demin, transformed a retired Boeing 737 into a luxury villa with two bedrooms, a terrace, and an infinity pool on the Nyang Nyang Cliff in Bali, Indonesia.Read More →
INFORMATIONALFeb 21, 2024Malaysian Tourists Are Suddenly Flocking to This Welsh City. Here's WhyThe expansion of airline and tourism sponsors in professional football clubs has grown in recent years. Cardiff City FC, a Welsh-based club playing in the second division of English football, has the Malaysian Tourism Board as a shirt sponsor. Malaysia aims to expand its UK presence beyond Malaysia Airlines offering nonstop flights between Kuala Lumpur (KUL) and London-Heathrow (LHR). Read More →
INFORMATIONALFeb 20, 2024What Can JetBlue Expect After Activist Investor Carl Icahn Acquired a 10% Stake in the Airline?Activist investor Carl Icahn has taken a 10% interest in JetBlue by purchasing 33.6 million shares of its stock in January and February. His investment has caused a more than 18% rise in the prices of JetBlue stock, a phenomenon known as the Icahn Rise. There are several possible reasons for Icahn taking a stake in JetBlue, ranging from a simple profit-taking opportunity to long-term airline control.Read More →
INFORMATIONALFeb 15, 2024A Deeper Look at ITA Airways' Airbus Fleet and New OwnershipIn October 2021, ITA Airways became Italy's new flag carrier after Alitalia sold its entire operation to the airline. ITA has introduced new ownership and a new fleet of Airbus aircraft over the past two years.Read More →
INFORMATIONALFeb 14, 2024Analyzing United Airlines' Super Bowl Commercials About Change Fees and Dreaming BigSuper Bowl LVIII was the U.S.' most-watched TV program ever, receiving 123.4 million viewers across all platforms. Companies and their brands spent approximately $7 million for a thirty-second chance to reach that audience through advertising. United Airlines decided to do something different from other companies: it directed its message to the fans of the 30 teams that did not make it to the Super Bowl.Read More →
INFORMATIONALFeb 09, 2024A Deeper Look at Turkish Airlines' Sponsorship of European Basketball and the NBATurkish Airlines has actively sponsored many sports leagues, including basketball. Since 2010, the company held a prominent figure in this category. Turkish Airlines' sponsorship of the Euroleague and partnership with Kobe Bryant highlight the airline's commitment to leveraging sports marketing for positive recognition on a global scale.
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INFORMATIONALFeb 08, 2024How Passengers Can Fly From Tokyo to Las Vegas for the Super BowlA passenger has fallen in love with a star athlete whose team is about to play for the league championship in Las Vegas, Nevada. The only problem is they are in Tokyo, Japan, playing a series of sold-out concerts, the last of which wraps up just short of midnight the evening before the big game. They want to be there because they love the player, and he loves the game. However, traveling to Las Vegas can be a challenge due to the long distance and short timeframe. There are multiple ways to complete this difficult task.Read More →
