WEDNESDAY FEB 21, 2024
×
Search AeroXplorer
Saudi Arabia's Riyadh Air Becomes Sponsor of Atlético de Madrid

Saudi Arabia's Riyadh Air Becomes Sponsor of Atlético de Madrid

BY GEORGE MWANGI 08/15/2023 AGO 1 COMMENTS

Riyadh Air, Saudi Arabia's newly launched secondary flag carrier, has signed a sponsorship deal with Spanish football team Atlético de Madrid. The multi-year partnership will see Riyadh Air become the team's main sponsor and official airline partner. In addition, Riyadh Air will appear on the players' team kits. This is the first sports sponsorship deal Riyadh Air has announced since launching in March.

 

Riyadh Air and Atlético de Madrid decided to work together due to a shared set of values and goals. Both entities share a passion for excellence, innovation, and serving millions of people around the world. The partnership will allow the two companies to expand their fanbase and establish themselves as global leaders in their respective industries.

 

Photo: Riyadh Air

 

Miguel Ángel Gil, CEO of Atlético de Madrid, said: “We are delighted to welcome Riyadh Air as our new main sponsor of the club. This partnership signifies a great opportunity to offer better experiences to our fans around the world and I am confident that this alliance with Riyadh Air will elevate our club to new heights.”

 

Meanwhile, Riyadh Air's CEO Tony Douglas said: "It is an incredible exciting day for Riyadh Air as we enter into a long-term partnership with Atlético de Madrid, one of Europe's greatest clubs, to become their main and official airline partner. We believe that this partnership is a perfect match, as both Riyadh Air and Atlético share a commitment to excellence and a passion for connecting people and cultures around the world."

 

Douglas later added: "[Riyadh Air] created global waves when we recently launched our stunning livery and with this partnership, once again we are surprising the world as we move towards our maiden flight in 2025. We look forward to working closely with our friends at Atlético de Madrid to deliver innovative and exciting experiences for football fans and travelers."

 



ADVERTISEMENT • REMOVE ALL ADS

 

This announcement comes as Saudi Arabia aims to establish itself as a major aviation hub in the Gulf region alongside the United Arab Emirates (UAE) and Qatar. Although the country already has Saudia as its national carrier, a secondary airline was necessary to appeal to international travelers. This is because Saudia is known for its focus on religious customers.

 

Saudia is based at King Abdulaziz International Airport (JED) in Jeddah, the closest airport to Islam's holiest city, Mecca. The airline operates charter flights during the Ramadan and Hajj seasons to serve Muslims from around the world who visit Saudi Arabia for religious reasons. Saudia's in-flight service is specifically tailored towards Muslim passengers since the airline does not serve alcohol, offers a prayer before takeoff, and provides a prayer area on all widebody aircraft.

 

Photo: Andrew Seong | AeroXplorer

 

Meanwhile, Riyadh Air was created so Saudi Arabia could attract 100 million annual passengers by 2030. In March, Douglas said the airline would provide "authentic Saudi hospitality" while establishing it "as both a global connector and a vehicle to drive tourist and business travel to Saudi Arabia." In other words, Riyadh Air is designed to appeal to international passengers who visit Saudi Arabia for business or leisure purposes.

 

One of the ways Riyadh Air intends to accomplish this goal is through the sponsorship of sports teams. Although Saudia has sports sponsorships through being the official airline of Newcastle United and the Aston Martin Formula 1 team, Riyadh Air is focused specifically on marketing Saudi Arabia as a leisure destination.

 



ADVERTISEMENT • REMOVE ALL ADS

 

Sponsoring sports teams has been successful for other Middle Eastern airlines in promoting their brands internationally. Airlines such as Qatar Airways, Etihad Airways, Turkish Airlines, and Emirates have become known for working with leading sports teams, especially in Europe. These carriers are the official airlines of sports brands including Formula 1, Manchester City, and Real Madrid. Riyadh Air aims to establish a foothold in this competitive market and showcase the airline to sports fans worldwide.

George Mwangi
Aviation writer based in Washington, DC. Visited 21 countries on thousands of miles of flights.

Comments (1)

advertising agency riyadh Riyadh Air's strategic move to sponsor Atlético de Madrid marks a significant milestone for the airline. This high-profile partnership not only enhances Riyadh Air's visibility but also reflects the brand's global ambitions. Leveraging the expertise of a top-notch advertising agency in Riyadh will be essential to maximize the impact of this sponsorship, effectively reaching sports enthusiasts and potential travelers alike. It's a promising step towards establishing Riyadh Air as a prominent player in the aviation industry.
169d ago • Reply

Add Your Comment

SHARE

TAGS

NEWS Riyadh Air Saudi Arabia Saudia Atletico Madrid Football Sports

RECENTLY PUBLISHED

JFK-Bound Flight Returns to Toronto After Fire Breaks Out in Cockpit, Pilot Declares 'Mayday' in Radio An Endeavor Airlines Bombardier CRJ-900 operating flight 4826 between Toronto (YYZ) and New York (JFK) was forced to return to YYZ after declaring an emergency. The pilot returned due to a "burnt electrical smell" in the regional jet's cockpit. After landing at YYZ, the CRJ-900 was checked by firefighters for any potential fire damage before the flight was escorted to its gate by fire trucks. NEWS READ MORE »
What Can JetBlue Expect After Activist Investor Carl Icahn Acquired a 10% Stake in the Airline? Activist investor Carl Icahn has taken a 10% interest in JetBlue by purchasing 33.6 million shares of its stock in January and February. His investment has caused a more than 18% rise in the prices of JetBlue stock, a phenomenon known as the Icahn Rise. There are several possible reasons for Icahn taking a stake in JetBlue, ranging from a simple profit-taking opportunity to long-term airline control. INFORMATIONAL READ MORE »
Emirates Announces Route to Bogotá With Stopover in Miami Emirates will enter the Colombian market by offering a flight from Dubai International Airport (DXB) to El Dorado International Airport (BOG) in Bogotá starting in June. The route will strengthen the relationship between Colombia and the Arab world. The proposed flight would include the operation of a Boeing 777-200LR and 777-300ER aircraft, with a designated stopover in Miami (MIA) as part of the route. ROUTES READ MORE »


SHOP

$2999
NEW!AeroXplorer Aviation Sweater Use code AVGEEK for 10% off! BUY NOW

FOLLOW US ONLINE