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United Partnership Brings Plant-Based Menu Items

United Partnership Brings Plant-Based Menu Items

BY DAVIS TURNER 666d AGO 0 COMMENTS

In a press release published Wednesday morning, United Airlines announced it is adding two new Impossible Foods products on select flights and in airport lounges. Impossible Foods strives to improve the environment by offering plant-based meat products, and the company has made menu items for United as a part of its partnership with the carrier. 

 

The companies are releasing an exclusive Impossible Meatball Bowl for first-class customers on flights over 800 miles in the Continental U.S. Additionally, an Impossible Sausage Bowl will be released in Polaris lounges in Chicago (ORD), Los Angeles (LAX), Newark (EWR) and San Francisco (SFO). Ground Impossible Sausage can also be added to breakfast omelets at the aforementioned lounges.

 

A rendering of the Impossible Meatball Bowl. Photo: United Airlines
 


 

In light of the announcement, Aaron McMillan, Managing Director of Hospitality and Planning for United, said, "We want our food offerings to evolve and change along with people's preferences – we're proud to work with Impossible Foods and think our customers are really going to love these new options."
 

According to the press release, the Impossible Meatball Bowl is made from plants and broccolini and will be served with tomato sauce and couscous. The dish can be preordered through the United app or on the United website prior to departure.

 

Photo of N878UA - United Airlines Airbus A319 at DEN
United is optimistic about its new menu offerings. Photo: Caleb Fleming

 

Dan Greene, Senior Vice President of Sales at Impossible Foods, notes that, "It is exciting to see [United] bring new options to consumers that are better tasting and better for the planet." 
 

This move comes as the airline industry takes many steps to increase its social responsibility. United's addition of plant-based meat to its inflight and lounge menus signifies the changes the industry is undergoing.

Davis Turner
Planespotter and aviation journalist from the San Francisco Bay Area. Davis has previously worked on business plan research with StartupBoeing and historical analysis with Ricondo and Associates. Davis will be a freshman in college this fall, based in Chicago.

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