TUESDAY APR 16, 2024
×
Search AeroXplorer
Turkish Airlines Unveils Official Turkish Airlines Red Collaboration With Pantone

Turkish Airlines Unveils Official Turkish Airlines Red Collaboration With Pantone

BY ÖYKüM GELEN Published on March 04, 2024 0 COMMENTS

Turkish Airlines announced a collaboration with the color authority Pantone Color Institute to register PANTONE 7620, “Turkish Airlines Red.”

 

Photo: Anadolu Agency

 

Turkish Airlines Red

 

In 1959, the signature emblem of Turkish Airlines was designed by Mesut Manioğlu. The logo is a "wild goose". A compatible image for the national flag carrier since geese are known to fly up to an altitude of 9,000 meters (29,528 feet).

 

Pantone is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity. It showcases color as a strategic asset. In 1963, Pantone revolutionized the industry with the "Pantone Matching System". The tool organizes color standards through a proprietary numbering system and chip format.

 



ADVERTISEMENT • REMOVE ALL ADS

 

Today's logo has a particular red color embedded in people's minds. Collaboration with Pantone for the iconic red color of its logo highlights the company's ongoing growth and global reach.

 

Photo: Mark S. | AeroXplorer

 

Introducing Turkish Airlines Red marks important milestones, including the first flight to Melbourne and expanding its flight network to six continents. It took place in a period when the airlines showcased network growths that connected many people around the world. Turkish Airlines Red represents the airline's dynamic structure, the warmth of Turkish hospitality, and the carrier's commitment to providing unique service and an authentic travel experience.

 



ADVERTISEMENT • REMOVE ALL ADS

 

Turkish Airlines' Director of Communications Rafet Fatih Özgür said: 

 

"Our collaboration with Pantone Color Institute to create Turkish Airlines Red is an important milestone in the development of our brand. This new color not only enhances our visual identity but also demonstrates our expanding global footprint and fleet growth. It is a sign of our excellence and innovation in connecting continents."

 

Photo: Lucas Wu | AeroXplorer

 

The Pantone Color Institute's Vice President Laurie Pressman added: 

 

"As Turkish Airlines expands its flight network to 130 countries around the world, we are excited to collaborate with them in the creation of Turkish Airlines Red. Turkish Airlines Red is a shade of red that promises the excitement of new experiences with its bold attitude and pioneering spirit." And added, "Turkish Airlines Red awakens our passion to embark on a journey towards the unexplored. A strong and energetic, dynamic shade of red, Turkish Airlines Red expands our horizons and stimulates our desire to open our hearts and minds to the wholeness of life." published by the state-run news agency of Turkey, Anadolu Agency.

 

Turkish Airlines introduced a unique cabin scent under the name Turkish Delight in the 1980s, and later, the TK 1933 fragrance developed with MG Gülçiçek in 2016. These kinds of initiatives contribute to the brand name of Turkish Airlines on a great scale. The airline has also collaborated with globally recognized names Morgan Freeman, Kevin Costner, Kobe Bryant, Halle Berry, and Lionel Messi, which significantly increased the connection of many audiences and customers. With the new step, "Turkish Airlines Red," the company has chosen yet another unique approach that curates a better future for its future operations, goals, and a prestigious image appealing to its present and future passengers.




ADVERTISEMENT • REMOVE ALL ADS

 AeroXplorer is on Telegram! Subscribe to the AeroXplorer Telegram Channel to receive aviation news updates as soon as they are released. View Channel 
Öyküm Gelen
Hey there, I'm Öyküm Gelen, and I'm all about weaving stories that take you to new places. Writing is my jam, and each sentence is like a little journey on its own. But there's more to me than just words; I'm also fascinated by airplanes. Whether I'm exploring the skies in my writing or geeking out about aviation, I can't get enough of it. And guess what? I'm not just about words and wings – I'm knee-deep in the world of architecture studies. Designing structures that stand tall is my other passion. So, in the mix of storytelling, aviation dreams, and architecture plans, I'm Öyküm, bringing a blend of creativity and curiosity to the table.

Comments (0)

Add Your Comment

SHARE

TAGS

NEWS Turkish Airlines Turkish Airlines Red Pantone Turkey Branding Marketing

RECENTLY PUBLISHED

Top 5 Flight Training Programs Offered by Aviation Universities in 2024 Are you interested in attending university to become a pilot? Phillip Richardson weighs the pros and cons of attending some of the best aviation universities in the United States. INFORMATIONAL READ MORE »
ANALYSIS: Iran's Airstrikes Have Destroyed its Aviation Industry Iran aviation has a long and complicated history. Although being predominantly domestic, sanctions have limited their expansion into other regions. STORIES READ MORE »
Why the -300ER is Boeing's Best-Selling 777 Variant Since its maiden flight in 2003, the Boeing 777-300ER has become the best-selling variant of the Boeing 777 family. As of 2020, over 830 777-300ERs had been delivered to operators all around the world. Why is this? What made the 777-300ER so successful? INFORMATIONAL READ MORE »


SHOP

$2999
NEW!AeroXplorer Aviation Sweater Use code AVGEEK for 10% off! BUY NOW

FOLLOW US ONLINE