NEWSMar 05, 2024Tennessee Titans Players Express Discomfort With Team TravelThe Tennessee Titans have come under fire after one of their policies requiring players to sit in economy as coaches and staff sit in first class. Players, typically larger, find these seats uncomfortable and small. Read More →
NEWSMar 04, 2024The Pac-12's Collapse: College Sports Teams Now Face Longer Flights to GamesCollege football is going through rapid changes as teams from the Pac-12 Conference prepare to enter new conferences in the 2024-25 academic year. However, the long distance from the West Coast to the locations of the other schools in the Big 12, Big Ten, and Atlantic Coast Conference creates a logistical headache for athletic directors nationwide. These changes will create long journeys for these former Pac-12 teams to attend away games.Read More →
INFORMATIONALFeb 21, 2024Malaysian Tourists Are Suddenly Flocking to This Welsh City. Here's WhyThe expansion of airline and tourism sponsors in professional football clubs has grown in recent years. Cardiff City FC, a Welsh-based club playing in the second division of English football, has the Malaysian Tourism Board as a shirt sponsor. Malaysia aims to expand its UK presence beyond Malaysia Airlines offering nonstop flights between Kuala Lumpur (KUL) and London-Heathrow (LHR). Read More →
INFORMATIONALFeb 14, 2024Analyzing United Airlines' Super Bowl Commercials About Change Fees and Dreaming BigSuper Bowl LVIII was the U.S.' most-watched TV program ever, receiving 123.4 million viewers across all platforms. Companies and their brands spent approximately $7 million for a thirty-second chance to reach that audience through advertising. United Airlines decided to do something different from other companies: it directed its message to the fans of the 30 teams that did not make it to the Super Bowl.Read More →
INFORMATIONALDec 28, 2023The English Premier League: Why do Sports Jerseys Have Airlines Written on Them?The influence of Middle Eastern entities in the English Premier League (EPL) has become a prominent feature of English football over the past two decades. These entities include airlines, with football fans often knowing which airline sponsors their favorite team since they appear prominently on jerseys and in stadiums. Airlines from the UAE, Oman, and Saudi Arabia now sponsor famous teams like Arsenal, Chelsea, and Manchester United.Read More →
NEWSAug 20, 2023Avianca Sponsors the Miami Dolphins: Can the Airline Rival American's Presence in Miami?In May, Avianca announced a three-year partnership agreement with the NFL's Miami Dolphins. This agreement suggests that Avianca plans to expand its U.S. presence beyond simply offering nonstop flights. Can the airline compete against American Airlines, which has been involved in the Miami community for decades?Read More →
NEWSAug 15, 2023Saudi Arabia's Riyadh Air Becomes Sponsor of Atlético de MadridRiyadh Air, Saudi Arabia's newly launched secondary flag carrier, has signed a sponsorship deal with Spanish football team Atlético de Madrid. The multi-year partnership will see Riyadh Air become the team's main sponsor and official airline partner. This is the first sports sponsorship deal Riyadh Air has announced since launching in March.Read More →
NEWSAug 06, 2023Emirates Extends Partnership with Arsenal FC Until 2028Emirates has extended its shirt sponsorship of Arsenal Football Club until 2028. This expands on a partnership between Emirates and Arsenal that has existed since 2006. This includes Arsenal's stadium being named Emirates Stadium and the airline appearing on various team properties.Read More →
ROUTESJul 30, 2023United Airlines Adds 127 Nonstop Flights for College Football SeasonUnited Airlines plans to add 127 nonstop flights to 30 games for the college football season. United Airlines is also partnering with Caleb Williams, a USC Trojans quarterback and 2023 Heisman Award winner, for promotional purposes. Many of these flights will operate to college towns that do not receive regular airline service on these routes. Read More →
NEWSJul 23, 2023USC and UCLA Joining the Big Ten: Do the Flight Logistics Make Sense?USC and UCLA will join the Big Ten Conference for college athletics starting in the 2024 season. This presents a challenge for flight logistics since both schools are in Los Angeles, while the other universities in the conference are in the Midwest and on the East Coast. How would the flights to away games that are now much father away work?Read More →
