Korean Air Launches “Dive into K-Style” Cultural Immersion Program for International Cabin Crew

Korean Air has introduced a new cultural immersion program called “Dive into K-Style,” aimed at enhancing the cultural understanding of its newly hired international flight attendants. This initiative provides crew members with hands-on experiences that immerse them in Korean traditions and foster an appreciation for the airline’s corporate culture.

The program, launched this year, has seen the participation of flight attendants from Japan and Southeast Asia, with more planned for December. 

In August, newly recruited Japanese crew members visited Incheon’s Korean Traditional Culture and Etiquette Center. They participated in activities like making traditional Korean tea and sweets, which offered them a taste of the country’s heritage.

In October, Southeast Asian recruits experienced a rich blend of Korean customs at Namsangol Hanok Village in Seoul. 

Dressed in hanboks, the attendants participated in a traditional tea ceremony, explored historical Korean architecture, and enjoyed iconic dishes such as buchu jeon (chive pancakes), kimchi jim (braised kimchi), and bossam (napa wraps with steamed pork). 

This immersive experience allowed them to understand better Korea’s cultural heritage, which they can reflect in their service aboard international flights.

Korean Air will conduct a similar program for its new Chinese flight attendants in December.

This cultural initiative follows Korean Air’s resumption of international cabin crew recruitment after a four-year hiatus. Since restarting recruitment, the airline has hired 85 new international flight attendants from Japan, Thailand, Malaysia, and China, with plans to recruit 200 more next year.

By promoting a multicultural workforce, Korean Air aims to enhance the passenger experience through a more globally inclusive service. The diverse backgrounds of its crew allow the airline to better connect with its international customer base, strengthening its global presence and appeal.