Can AI Fix the Most Tedious Part of Private Jet Charter?

It’s 9 pm on a Friday, and a slot time just moved.

The dispatcher already knew that would happen – it always does – but knowing doesn’t make the next hour easier. Five people need to hear about it before they hear it from someone else: the pilots, the FBO, the customer who’s been texting for an update, and the broker who’s been waiting all day for a quote for an unrelated trip. Although the trip itself isn’t complicated, the endless phone calls surrounding it have made it a tedious task.

This scenario is the starting point of GoFlight, a new company built for charter operators and brokers of every size.

The Access Gap

Most tools in business aviation today show you the work, whether it be the pending calls, logistical arrangements, or the schedule delays. But with AI becoming more prevalent, why not make these platforms do the work as well?

Quoting platforms may show a trip. Ops software may show a schedule. What’s missing, according to GoFlight, is software that is able to chase vendors, collect documents, and move the schedule along without needing to be prompted each time.

The tools that come closest to this have historically been priced for larger companies. That’s left smaller operators – shops running two or three aircraft – competing in the same marketplace without access to that same level of infrastructure behind them. GoFlight founder Jack Bradham believes that this is an access gap, and it’s what led him to start the company.

"The basic tools of this trade should be something any shop can afford," Bradham said. "This innovation should belong to the community and move aviation forward. I want everyone in this community to benefit from it — not just the big names."

A Background in Tech

Bradham has lived on both sides of this problem. Earlier in his career, he co-built and sold a charter operator’s internet business; in the decades since, he’s built cloud, data, and AI systems at some of the largest technology companies in the world.

Meet Flyn

GoFlight's product is Flyn, built to handle the coordination of a trip from start to finish: chasing vendors, collecting documents, flagging what's missing, pushing status updates, and passing changes along to everyone involved. It's meant to run under the operator's own brand rather than sit as a separate piece of software that staff have to check.

"Flyn is invisible to your clients," Bradham said. "They don't see AI. They see your shop running tighter." 

The idea, according to Bradham, is that operators keep the existing client relationship, the judgment calls, and the branding customers already recognize. Flyn is meant to take on the repetitive coordination work that happens on every trip, the kind no customer has ever thanked a dispatcher for.

Click here to learn more about GoFlight.

Free Tools and a Position Behind Them

Quoting, operations management, and the trip marketplace are free to use, and GoFlight says it plans to keep the cost of that category of software down. Only the AI teammate carries a cost, and only once it's implemented and working for a shop.

Bradham's reasoning is that the basic tools of the trade shouldn't be a competitive advantage reserved for operators who can afford them.

"AI can be a great leveling tool for this community," he said. "A healthy charter market needs everyone competitive — that's why we're putting this in their hands." 

Building Flyn Alongside Its Customers

GoFlight is pre-launch. Design work is underway now, with a first version planned for NBAA-BACE. Instead of building in isolation, the company is running a design partner program, with operators giving input through weekly sessions. Participants get locked-in year-one pricing once Flyn launches, with no cost or contract during the partnership itself.

The design partner slots are sized for shops with real day-to-day coordination volume. Operators interested can email Jack Bradham or visit GoFlight.ai.

Those visiting NBAA-BACE can also visit GoFlight at booth 1465c to learn more.