JetBlue is planning new additions to its Even More Space seating designed to add value to the seat's premium economy price. These changes include a rebranding of Even More Space in addition to more details shown on the initial booking page.
JetBlue Spaces Out
JetBlue revealed significant changes to its Even More Space premium economy seat in the company's third-quarter earnings report on Tuesday. JetBlue President Marty St. George outlined the company's new additions over the past three months:
"During the quarter, we announced new products and perks, such as lounges and a premium co-branded credit card, and progressed on the implementation of our reliability and network initiatives. Today, we are also announcing the upcoming enhancement of our Even More Space offering."
Starting in the middle of November, JetBlue's website will display more fares on its booking page to include Even More Space seating on the search results page, whereas currently, Even More Space seating can only be seen in the seat selection map. This new change will make it easier for customers to find Even More Space seating and compare it to other seats and fares offered by the airline.
In 2025, the Even More Space seats will be rebranded as EvenMore seats. To commemorate the launch of this new branding, JetBlue will be announcing new amenities for EvenMore seat purchasers early next year.
"We’re thrilled to enhance our popular extra legroom seats, giving customers even more reasons to choose JetBlue," added St. George. "A key part of the EvenMore transformation is making it easier for customers to find and book these enhanced options right from the start."
Back in July, sources reportedly leaked a new domestic first-class cabin from JetBlue called "Mini Mint". It's been reported this new class would feature MiQ recliner seats and would launch in 2026 on Airbus jets. It's not known at this time if this plan is official and will still move forward.
Other JetBlue Financial Earnings Notes
In JetBlue's third-quarter earnings report, it was announced the company lost around $60 million on revenue of $2.4 billion, though St. George was still pleased with the company's trajectory as a whole.
"We are pleased by our positive year-over-year unit revenue performance in the third quarter. Our self-help capacity actions have helped to better match supply with demand during off-peak flying. Demand remained healthy in peak periods and close-in, and was further supported by improving competitive capacity, particularly in the Latin region, and the ramp of our revenue initiatives," St. George explained.
With a tentative date of 2024, JetBlue will also receive its first shipment of sustainable aviation fuel (SAF) at John F. Kennedy International Airport in New York. Courtesy of World Fuel Services and the Valero Energy Corporation, at least one million gallons of SAF will be delivered in 12 months, with an option for JetBlue to purchase four million more gallons.