INFORMATIONALFeb 21, 2024Malaysian Tourists Are Suddenly Flocking to This Welsh City. Here's WhyThe expansion of airline and tourism sponsors in professional football clubs has grown in recent years. Cardiff City FC, a Welsh-based club playing in the second division of English football, has the Malaysian Tourism Board as a shirt sponsor. Malaysia aims to expand its UK presence beyond Malaysia Airlines offering nonstop flights between Kuala Lumpur (KUL) and London-Heathrow (LHR). Read More →
INFORMATIONALDec 28, 2023The English Premier League: Why do Sports Jerseys Have Airlines Written on Them?The influence of Middle Eastern entities in the English Premier League (EPL) has become a prominent feature of English football over the past two decades. These entities include airlines, with football fans often knowing which airline sponsors their favorite team since they appear prominently on jerseys and in stadiums. Airlines from the UAE, Oman, and Saudi Arabia now sponsor famous teams like Arsenal, Chelsea, and Manchester United.Read More →
NEWSAug 06, 2023Emirates Extends Partnership with Arsenal FC Until 2028Emirates has extended its shirt sponsorship of Arsenal Football Club until 2028. This expands on a partnership between Emirates and Arsenal that has existed since 2006. This includes Arsenal's stadium being named Emirates Stadium and the airline appearing on various team properties.Read More →
NEWSJul 21, 2023Emirates Sponsors King Salman Club Cup 2023 as Official AirlineEmirates has announced that it will become the main sponsor and official airline of the King Salman Club Cup 2023 in Saudi Arabia. The King Salman Cup is part of Saudi Arabia's ambition to become a global hub for sports through its Vision 2030 plan.Read More →