Search AeroXplorer
Frontier Challenges Southwest on Key Route

Frontier Challenges Southwest on Key Route


A few months ago, Frontier Airlines made headlines when it announced its plans to return to two secondary airports serving major cities: Chicago-Midway (MDW) and Houston-Hobby (HOU). Both of these cities are key airports for Southwest Airlines, and with the recent addition of a new route to Hobby Airport, Frontier seems to be attacking Southwest Airlines again.


Frontier’s new route will connect Houston-Hobby with Denver International Airport (DEN), two of Southwest’s key bases. The flight, which will operate on a once-daily basis, will inaugurate on September 7, 2022, and have introductory fares as low as $69 one way. This will be Frontier’s first time flying this route since 2012, before the airline’s transition to an ultra-low-cost carrier.
Frontier Airlines is adding new routes also covered by Southwest Airlines. Photo: Nailah Blake


Frontier already serves three nonstop routes from Hobby Airport. The carrier flies from the Texas city to two of its key bases, Las Vegas (LAS) and Orlando (MCO), as well as Cancun (CUN). Denver, the newest destination served directly from Hobby, could be the first of many new routes from the gateway.


The carrier’s recent expansion in Houston’s secondary airport summarizes Frontier’s recent network strategy. In the past year, it has been stepping away from major hub airports such as Los Angeles (LAX), Newark (EWR), and Washington Dulles (IAD) in favor of smaller, lower-cost alternative gateways like Burbank (BUR) and New York Stewart Airport (SWF). Frontier’s infamous focus on keeping ticket prices low has extended to its network, where it now searches for the most inexpensive airports available to serve a region. Its recent expansion at Hobby Airport demonstrates this strategy.


John Pullen
John is an aviation enthusiast passionate about the airline industry and the marketing and financial strategies that allow airlines to rise and fall. With a strong background in the history of the industry as well as extensive knowledge regarding current industry events, his insights allow him to publish meaningful and insightful articles about the airline industry.

Comments (0)

Add Your Comment



ROUTES Frontierroutesouthwestcompetitionhobbyhoustondenver


Aeromexico Flight Rejects Take Off Due to Blown Tire An Aeromexico 737 had a rejected take off at Chicago-O'Hare International Airport. No injuries were reported, but there was minor aircraft damage. NEWS READ MORE »
Hydrogen-Powered Aircraft? American Airlines Invests in ZeroAvia Alternative-fuel sources or new technology, such as hydrogen-powered aircraft concepts, are one of several ways to reduce the aviation sector's climate impact. Aiming to achieve lower fuel consumption and CO2 emissions, American Airlines announced its investment in ZeroAvia, a developer of hydrogen-electric powertrain technology that aims to “drive emissions-free flying." NEWS READ MORE »
Southwest and JetBlue Jets Collide at LaGuardia A JetBlue a320 collided with a Southwest 737 while pushing back. Fortunately no one was hurt, but the Southwest plane was damaged in the incident. NEWS READ MORE »


No products currently listed.