WEDNESDAY FEB 21, 2024
×
Search AeroXplorer
EVA Air Sponsors NBA's Houston Rockets, Resumes Daily Flights to Houston

EVA Air Sponsors NBA's Houston Rockets, Resumes Daily Flights to Houston

BY GEORGE MWANGI 10/23/2023 AGO 0 COMMENTS

EVA Air has resumed daily nonstop flights between Taoyuan International Airport (TPE) near Taipei and George Bush Intercontinental Airport (IAH). The airline also signed a multi-year partnership deal with the NBA's Houston Rockets to celebrate the return of daily service. EVA Air has offered nonstop flights between Taipei and Houston at various frequency levels since June 2015.

 

Photo: Peter Lam | AeroXplorer

 

EVA Air will be an "Official Partner of the Houston Rockets" until 2026 as part of the deal. The carrier will receive prominently displayed signage at the team's stadium, the Toyota Center, starting with the upcoming 2023 season. On October 29, the Rockets will host the Golden State Warriors in their home opener. Before that, the Rockets will play away games against the Orlando Magic and San Antonio Spurs on October 25 and 27, respectively.

 



ADVERTISEMENT • REMOVE ALL ADS

 

Aside from appearing at the Toyota Center, EVA Air will participate in various team-sponsored events. The airline will be the Presenting Partner of the Rockets' annual Filipino Heritage Night. The event, scheduled for the team's home game against the Charlotte Hornets on November 1, highlights the large Filipino community in the Houston area. According to the U.S. Census Bureau, Houston's Filipino population witnessed a 5% increase from 2015 to 2021.

 

Photo: Thomas Tse | AeroXplorer

 

Andrew Su, EVA Air's Executive Vice President for the Americas Head Office, said the following about the partnership:

 

"On behalf of our entire EVA staff, we are thrilled to be an 'Official Partner for the Houston Rockets.' Collaboration with the Rockets is inspiring for our own team as we work together to make EVA and our services the best they can be. It's going to be a special pleasure for us to welcome the NBA team's fans to Asia in Rockets' style. EVA and the Rockets are a winning combination."

 

Photo: Thomas Tse | AeroXplorer

 

Gretchen Sheirr, the Houston Rockets' President of Business Operations, added: 

 

"We are excited to announce our partnership with EVA Air, an airline that shares the Houston Rockets commitment to excellence and customer satisfaction. We are extremely grateful for the support from our fans around the world and look forward to them having more opportunities to cheer us on in person with EVA Air resuming daily service in Houston."

 



ADVERTISEMENT • REMOVE ALL ADS

 

EVA Air originally offered three weekly flights between Taipei and Houston before adding one more weekly flight in July 2015. Due to travel restrictions, the airline reduced its weekly flights during the COVID-19 pandemic. Now that the U.S. and Taiwan have reopened to outbound travel, it made sense for EVA Air to resume daily flights. Houston has a large Taiwanese community interested in visiting Taiwan for business, leisure, or family reasons.

 

Photo: Jasper Kringen | AeroXplorer

 

EVA Air's service is the only direct route between Houston and Greater China, a region encompassing mainland China, Hong Kong, Macau, and Taiwan. Air China and China Airlines used to offer direct flights to Beijing Capital International Airport (PEK) and Taipei, respectively. China Eastern Airlines explored the possibility of nonstop service to Shanghai Pudong International Airport (PVG) in 2016, but that plan has yet to materialize.

 



ADVERTISEMENT • REMOVE ALL ADS

 

Despite Houston's large Asian community and United Airlines' presence at IAH, the airline has never offered direct flights to Greater China from its Houston hub. EVA Air has an advantage since it serves Taiwan and now sponsors the Houston Rockets. The Taiwanese carrier is no stranger to supporting American sports teams: the airline also partners with three MLB teams. EVA Air has found an effective way to expand its North American presence and encourage tourism to Taiwan.

 

 

 

.

 

 AeroXplorer is on Telegram! Subscribe to the AeroXplorer Telegram Channel to receive aviation news updates as soon as they are released. View Channel 
George Mwangi
Aviation writer based in Washington, DC. Visited 21 countries on thousands of miles of flights.

Comments (0)

Add Your Comment

SHARE

TAGS

NEWS EVA Air Taiwan Sports Sponsorship Houston Texas Taipei TPE IAH Partnership

RECENTLY PUBLISHED

Bomb Threat Forces United Airlines Flight to Divert to Chicago On February 21, United Airlines flight UA 1533 from Newark Liberty International Airport (EWR) to Los Angeles International Airport (LAX) experienced a severe mid-air incident when a bomb threat forced the plane to divert to Chicago O'Hare International Airport (ORD). NEWS READ MORE »
Malaysian Tourists Are Suddenly Flocking to This Welsh City. Here's Why The expansion of airline and tourism sponsors in professional football clubs has grown in recent years. Cardiff City FC, a Welsh-based club playing in the second division of English football, has the Malaysian Tourism Board as a shirt sponsor. Malaysia aims to expand its UK presence beyond Malaysia Airlines offering nonstop flights between Kuala Lumpur (KUL) and London-Heathrow (LHR). INFORMATIONAL READ MORE »
Attempted Hijacking of Israeli Passenger Plane Sparks Worldwide Security Alerts External actors attempted to seize control over the communication network of an El Al flight from Phuket International Airport (HKT) to Ben Gurion Airport (TLV) on February 17. During the flight, external actors on the rogue radio gave the crew a guide on the normal course of their set route. The abnormality of the situation led to questioning whether this changed guide was not an official instruction. NEWS READ MORE »


SHOP

$2999
NEW!AeroXplorer Aviation Sweater Use code AVGEEK for 10% off! BUY NOW

FOLLOW US ONLINE