With operating costs rising and legacy carriers becoming ever more formidable, it's arguably getting harder for new airlines to gain market share and remain profitable. The latest airline to cease operations — and the second to do so in Canada this year — is Canada Jetlines. 

Lack of Funds 

Canada Jetlines has been in trouble for some time: the airline was unable to make a profit in its two-year history. At the end of 2023, the carrier reported a loss of $8.4 million. On August 12, four directors at Jetlines — including CEO Brigette Goersch — resigned from the company. Without leadership, and in hot financial waters, the decision was made for the airline to "temporarily" cease operations on August 15 in order to file for creditor protection. 

"The company...pursued all available financing alternatives including strategic transactions and equity and debt financings...Unfortunately despite these efforts, the company has been unable to obtain the financing required to continue operations at this time..." stated Jetline spokesperson Erica Dymond in regards to the news.

Despite ceasing operations, people at Jetlines are still hopeful that the carrier can pursue and secure new financial backers to continue operations at some point in the future. 

In a statement to the press, Jetlines assured passengers who are booked to fly with the airline in the future that "...every effort is being made to assist [them] at this time..." with the carrier adding that travelers with existing bookings are advised to contact their credit card companies to secure refunds for pre-booked travel. 

Up until the spring of 2024, leadership at Jetlines had hope in the airline's future. Despite the dire financial circumstances, the airline was planning on expanding its fleet of A320 aircraft to seven aircraft by the end of 2024 and 15 by 2026.

Jetlines relied primarily on charter and leisure flights out of Toronto Pearson Int'l Airport (YYZ) to warmer destinations. The airlines had a fleet of four Airbus A320-200s and had flights scheduled to destinations such as Miami (MIA) and Orlando (MCO) in the U.S. as well as to Cancun (CUN) in Mexico. 

Jetlines is the third Canadian airline to go bankrupt in less than a year after Lynx Air in February and Swoop in October of 2023. The demise of so many Canadian airlines in recent months has raised concerns over the future of airline competition (and subsequently the price of tickets) in Canada. 

"...Any time you lose some competition in the Canadian market it's kind of sad for the travelers because it puts less pressure on prices [to go down]....Every time a new player wants to enter the market, there's only one certainty: they're going to be losing money for the first eight, nine, 10 months at least, and perhaps even more. So you need a good bank account..." stated Jaques Roy, Professor of Transport Management at HEC Montreal Business School to a Canadian news channel. 

The North American airline industry is notorious for its high ticket prices and monopoly-like nature. For example, in January of 2024, the U.S. government blocked a potential merger of JetBlue and Spirit Airlines over consumer choice and ticket pricing concerns. On top of this, inflation and the rising cost of jet fuel have caused airlines (particularly low-cost and leisure) to raise fares, leading to less overall competition and appeal for customers.

After all, if there is little price difference between a budget/leisure and full-service airline on the same route, then why take the budget airline if you can pay a little more and get all the amenities you lack on the budget airline?