JetBlue and Pepsi form Partnership to Promote Zero-Sugar Cola

JetBlue has collaborated with Pepsi to offer customers a giveaway for a unique travel experience, celebrating its status as the first airline to serve Pepsi Zero Sugar on board.

The travel experience will include JetBlue's signature zero-fee perks and a trip to Quito, Ecuador, or another destination chosen by the winners as part of the #ZeroIsNowBoarding Sweepstakes. To promote the sweepstakes, JetBlue and Pepsi Zero Sugar released a fun co-branded video on @JetBlue on Instagram and Twitter.

Participation Rules

Customers can participate in the #ZeroIsNowBoarding sweepstakes between April 6 and May 4, 2023, by tagging #zeroisnowboarding, #sweepstakes, @jetblue, and @pepsi on Instagram or Twitter.

There are 100 prizes in total. Three grand prize winners and one guest each will receive a $4,000 JetBlue Vacations package, including roundtrip flights, hotel accommodations, ground transportation, and activities at a JetBlue destination of their choice, which may include Quito, Ecuador.

Additionally, 20 winners will receive roundtrip flights valued at US$500 to any JetBlue destination of their choice in the United States, Canada, Mexico, South America, Central America, or the Caribbean, and 77 winners will receive a Pepsi Zero Sugar travel kit, including an eye mask, blanket, and neck pillow.

Strategic Partnership

JetBlue and Pepsi Zero Sugar have teamed up to offer travel experiences featuring JetBlue's signature zero-fee perks such as live TV, seatback entertainment, brand-name snacks, refreshing PepsiCo beverages (including Pepsi Zero Sugar), and the most legroom in coach.

"We are excited to be the first airline to offer Pepsi Zero Sugar onboard as a part of a continued effort to provide our customers with the best onboard experience," said Jayne O'Brien, head of marketing, product, and loyalty at JetBlue. "Known for our low fares and great service, JetBlue is thrilled to provide vacation packages to incredible destinations, including 0° latitude, that will feature the signature service that our customers know and love."

Meanwhile, Scott Finlow, Chief Marketing Officer at PepsiCo Foodservice, highlighted the new formula of Pepsi Zero Sugar, which makes it the best-tasting cola in the zero-sugar category and is complemented by JetBlue's inflight experience.